CASES

Cases

From entry through operations and growth — the results we built together with brands.

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Anonymized examples

These examples are illustrative and anonymized: the outcomes shown are directional, with figures to be confirmed against real client data before we publish them.

Japan Skincare

Skincare brand A — into the @cosme weekly top 20 after opening on Rakuten

With no PMD Act compliance path and no operations team on the ground, the brand could not get its entry started at all.

We cleared licensing within 60 days, then ran the Rakuten launch and a 200-person @cosme seeding campaign in parallel.

  • Regulatory
  • Shop operations
  • Seeding
3× in 6 months Monthly revenue growth
60 days Licensing lead time
Skincare weekly top 20 @cosme ranking
Duration · Year 1
Japan Color cosmetics

Color cosmetics brand B — first sale 90 days in, through the Qoo10 Mega Sale

Securing early volume was urgent, but the team could not prepare for the Mega Sale while setting up stock and CS at the same time.

We ran the Qoo10 launch, the Mega Sale group-buy campaign and the advance build-up of inventory and CS in parallel, and reached the first sale 90 days after entry.

  • Sales & channels
  • Group buying
  • Shop operations
90 days Time to first sale
180% of target Sale GMV
Duration · 3 months
Japan Dermocosmetics

Dermocosmetics brand C — quasi-drug approval, then @cosme and drugstores at once

The quasi-drug approval process was long and complex, which made it hard to carry the brand through to offline distribution.

We completed the PMDA approval process within 8 months and pushed the @cosme SHOPPING listing and placement in 100 drugstores at the same time.

  • Regulatory
  • Sales & channels
  • Marketing
8 months Approval time
100 stores Offline placement
Duration · 12 months
Japan · Southeast Asia Clean beauty

Clean beauty brand D — Japan cross-border overtakes the earlier Southeast Asia launch

The brand had entered Southeast Asia (Shopee) first, but was leaving the growth potential of the Japanese market untouched.

We set up a cross-border Amazon.co.jp store and FBA fulfillment, and adapted the brand's Southeast Asia operating know-how to the Japanese market.

  • Sales & channels
  • Fulfillment
  • Shop operations
Within 6 months Japan overtakes SEA
Southeast Asia → Japan Cross-border shift
Duration · 6 months

Client cases are anonymized; figures are illustrative pending client sign-off.

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