MARKETS
🇯🇵 Japan
The hardest market to enter, and the closest one to start with.
← All markets
Japan sets high trust standards and regulates tightly, yet stays open to K-beauty and K-food. It is our primary market, and we run it with you end to end.
Regulation · certification
- PMD Act (Pharmaceuticals and Medical Devices Act) and PMDA — quasi-drug approval, cosmetics marketing notification
- Food import notification (quarantine station, Food Sanitation Act)
- PSE marking for electrical appliances (METI), where it applies
- Importer and marketing authorization holder (MAH) licenses, qualified invoices and Japanese consumption tax (JCT)
Channels
- Rakuten · Amazon.co.jp · Qoo10 (Mega Sale) · Yahoo! Shopping
- @cosme SHOPPING · drugstores · variety stores such as Loft
- Live commerce on Rakuten LIVE and Amazon Live
Opportunities
- The review culture on @cosme and LIPS — early reviews decide rankings and sales
- Large sale cycles such as the Qoo10 Mega Sale
- Polite CS and trusted quality lead straight to repeat purchases
Services you need in this market
Japan expansion — where do you start?
Tell us your brand and product, and we'll diagnose your potential in this market — free.
Free diagnosis →