VIVID BRIDGE

GROW

Influencer

Local creators build trust, reach and conversion.

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Sound familiar?

  • “We don't know how to find or contract Japanese influencers.”
  • “The PR-disclosure rules on stealth marketing confuse us.”

How we solve it

Creator sourcing, contracting and operations across every tier, plus live commerce and affiliates, all inside the disclosure rules.

Process

  1. 01

    Campaign brief

    Define the objective, the message and the budget.

  2. 02

    Shortlist and tier mix

    Combine mega, macro, micro and nano creators.

  3. 03

    Sourcing and contracting

    Negotiate and contract, with guidance on PR disclosure.

  4. 04

    Content review

    Keep the brand consistent through guidelines and review.

  5. 05

    Live and affiliate

    Run live commerce and affiliate programs.

  6. 06

    Results and UGC

    Aggregate the metrics and secure rights to reuse the UGC.

Deliverables

  • Creator list and contracts
  • Campaign operations
  • UGC assets
  • Performance reporting

KPIs

  • Reach
  • Engagement rate
  • UGC volume
  • Affiliate revenue
  • CPA

🇯🇵 Japan notes

  • Stealth-marketing rules in force since 2023 make PR disclosure mandatory
  • LIPS and @cosme reviews carry real weight

Connected services

Seeding Gifting product at scale builds early reviews, UGC and social proof. Marketing The growth hub that creates demand — branding, performance and CRM. Group buying A limited group buy clears early inventory, brings cash in and starts word of mouth — all at once.

FAQ

Frequently asked questions

How are influencer tiers defined in Japan?

The tiers are mega (1 million or more followers), macro (100,000 to 1 million), micro (10,000 to 100,000) and nano (1,000 to 10,000). Early on, working with many micro and nano creators gives cosmetics brands better cost efficiency; macro and mega collaborations tend to follow once awareness is established.

What are Japan's stealth marketing rules?

Since October 2023, an amendment to the Premiums and Representations Act requires influencer posts backed by a commercial relationship to carry a clear advertising disclosure, such as a #PR tag. Violations can draw administrative action, so VIVID BRIDGE writes disclosure compliance into the contract for every influencer campaign.

Does live commerce work in Japan?

Live commerce in Japan is growing around Rakuten Live, Amazon Live and Instagram Live. Cosmetics benefit in particular from real-time demonstration and Q&A, which move viewers to purchase. VIVID BRIDGE handles creator booking, show planning, live operation and post-event analysis.

How do you measure influencer campaign results?

We track reach, engagement rate (likes plus comments over followers), volume of user-generated content, affiliate-attributed sales and cost per acquisition. We deliver a results report after each campaign and secure secondary usage rights for the UGC produced.

Influencer — where to start?

Tell us your brand and target market for a free diagnosis of this stage.

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