GROW
Marketing
The growth hub that creates demand — branding, performance and CRM.
Sound familiar?
- “The channels are open, and nobody knows who we are.”
- “We don't know how to reach Japanese consumers.”
How we solve it
We run growth marketing end to end: localized branding, performance advertising, and LINE-centric CRM and retention.
Process
- 01
Diagnosis and goals
Assess the market, the competition and the targets that matter (ROAS, CAC).
- 02
Branding and localization
Build branding, copy and creative for Japanese tastes.
- 03
Channel mix
Design the mix across Google, Meta, LINE, Yahoo! and TikTok.
- 04
Performance operations
Run campaigns, A/B tests and continuous optimization.
- 05
CRM and retention
Drive repeat purchase through LINE and email.
Deliverables
- Marketing strategy and calendar
- Creative
- Performance reporting
KPIs
- ROAS
- CAC
- New and repeat customers
- Engagement
🇯🇵 Japan notes
- LINE-centric CRM
- Japan's rules on misleading advertising claims (Premiums and Representations Act, PMD Act)
- A trustworthy, polite register
Connected services
FAQ
Frequently asked questions
Which digital marketing channels work in Japan?
The main channels are LINE — Japan's largest messenger, with more than 100 million monthly users as of the end of December 2025, per LY Corporation's announcement of 29 January 2026 — Google search ads, Yahoo! Japan display, Instagram and TikTok. For cosmetics brands, advertising inside @cosme and LIPS banners also perform well. VIVID BRIDGE builds the channel mix around your brand rather than a fixed template.
How do you run CRM on LINE?
Through a LINE official account we send new product announcements, coupons and repeat purchase prompts. Segmented targeting works toward an open rate of 40% or better, with rich and card-type messages used to lift conversion. We cover LINE CRM from strategy through day-to-day operation.
What advertising rules should I watch out for in Japan?
The PMD Act limits cosmetic efficacy claims to 56 permitted expressions, and implying quasi-drug level effects is a violation. The Premiums and Representations Act separately restricts exaggerated claims and unsubstantiated comparative advertising. VIVID BRIDGE produces creative that stays inside both.
How should retargeting be structured for the Japanese market?
We segment site visitors, cart abandoners and past buyers, then run retargeting across Google, Meta and LINE. Cosmetics have a repurchase cycle of roughly 60 to 90 days, so timing the repeat purchase message to that window is what makes the program work.
Marketing — where to start?
Tell us your brand and target market for a free diagnosis of this stage.
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