VIVID BRIDGE

SELL & OPERATE

Sales & channels

Where and how you sell — we set up channel entry through to the first sale.

← All services

Sound familiar?

  • “Rakuten, Qoo10, Amazon.co.jp — we have no idea which to open, or how.”
  • “Account review, listings and Japanese product pages are beyond what our team can build.”

How we solve it

Channel strategy, account opening and review, Japanese listings, pricing and promotion setup, launch and early optimization.

Process

  1. 01

    Channel strategy

    Design the right mix of marketplaces, D2C storefront and offline.

  2. 02

    Account opening and review

    Open and clear review on Rakuten, Qoo10, Amazon.co.jp and Yahoo! Shopping.

  3. 03

    Listing production

    Build Japanese product pages, imagery and keyword optimization.

  4. 04

    Pricing and policy setup

    Configure pricing, promotions, shipping and returns policy.

  5. 05

    Launch

    Go live, then monitor and optimize the early metrics.

Deliverables

  • Channel strategy document
  • Channel entry and listings
  • Selling live

KPIs

  • Channels live
  • Listing quality (conversion rate)
  • Early revenue

🇯🇵 Japan notes

  • Rakuten, Qoo10, Amazon.co.jp, Yahoo! Shopping and @cosme SHOPPING
  • Review requirements differ by channel
  • Getting onto the sale calendar, including the Qoo10 Mega Sale

Connected services

Shop operations One team runs every one of your online shops, on your behalf. Regulatory The gateway to the whole one-stop program — getting your product into a legally sellable state in Japan. Fulfillment From order to doorstep — we take on inventory, delivery, returns and CS.

FAQ

Frequently asked questions

Should I start on Rakuten, Amazon.co.jp or Qoo10?

It depends on your positioning and target customer. Rakuten has a deep base of women in their 30s to 50s and rewards brand store operation, Amazon.co.jp skews toward search-driven purchases, and Qoo10 is strong with K-beauty shoppers in their 20s and 30s. VIVID BRIDGE designs the channel mix from market analysis rather than defaults.

How long does marketplace onboarding review take in Japan?

Rakuten takes about two to four weeks, Amazon.co.jp one to two weeks, and Qoo10 around a week. Cosmetics require licensing documents and ingredient information on top of the standard application, and incomplete files get sent back. VIVID BRIDGE verifies the documents beforehand to raise the pass rate.

How do marketplace fees work in Japan?

Rakuten charges a monthly fee plus roughly 2% to 7% of sales, Amazon.co.jp charges 8% to 15% referral fees by category, and Qoo10 charges about 6% to 10%. Payment processing, advertising and logistics costs come on top. VIVID BRIDGE runs a per-channel margin simulation so profitability is tested before launch.

How should Japanese product detail pages be written?

They need localization to Japanese buying behavior, not a straight translation. Ingredient and efficacy wording must stay inside PMD Act limits, and image and review placement should follow each channel's guidelines. VIVID BRIDGE writes detail pages with native Japanese copywriters, built for conversion.

Sales & channels — where to start?

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