MARKETS
🌏 Southeast Asia
A fast-growing market where localization decides the outcome.
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Mobile and live commerce are growing fast across Vietnam, Indonesia, Thailand and Singapore. Success turns on localization built for each country's rules and channels.
Regulation · certification
- Halal certification (Indonesia, Malaysia)
- Cosmetics and food notification and registration, country by country
- Import and distribution partner requirements, country by country
Channels
- Shopee · Lazada
- TikTok Shop · live commerce
- Local influencer and KOL networks
Opportunities
- A young population and fast-growing mobile commerce
- Consumers who are already receptive to Korean content
- Live and influencer commerce account for a large share of sales
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