GROW
Pop-up
Offline experience makes the brand memorable, then connects it to retail and media.
Sound familiar?
- “We want to make a real impression offline.”
- “We don't know how to get in front of Japanese retail buyers.”
How we solve it
We plan and run pop-up stores, retail collaborations and experience events, and carry the momentum back online.
Process
- 01
Concept and venue
Secure venues such as Harajuku, @cosme TOKYO or a commercial complex.
- 02
Retail negotiation
Coordinate collaborations with retailers and select shops.
- 03
Build and operate
Produce the booth and fixtures, and run the floor.
- 04
On-site conversion
Convert visitors into online buyers and followers with QR codes and coupons.
- 05
Buyers and reporting
Set up buyer meetings and deliver a performance report.
Deliverables
- Venue and operations
- On-site content
- Buyer leads
- Report
KPIs
- Visitors and samples distributed
- On-site revenue
- Media pickup
- Buyer leads
🇯🇵 Japan notes
- The pop-up culture around @cosme TOKYO and commercial complexes
- Physical demos are what convince drugstore and variety-store buyers
Connected services
FAQ
Frequently asked questions
Can I hold a pop-up at @cosme TOKYO?
@cosme TOKYO in Harajuku is one of the most active venues for Korean cosmetics pop-ups. Cost varies with dates and booth size, and planning needs to start at least two to three months ahead. VIVID BRIDGE works through its @cosme TOKYO channel to arrange the space and run the event on site.
How do you convert pop-up visitors into online customers?
QR codes for LINE friend registration, limited-time coupons and online repeat purchase offers for in-store buyers turn foot traffic into online customers. VIVID BRIDGE feeds the data collected at the pop-up into your CRM so the relationship continues after the event.
How do I get into Japanese offline retail such as drugstores and variety shops?
Chains including Matsumoto Kiyoshi, Don Quijote and Loft decide placement through buyer meetings. Sales results from a pop-up and social response data make a far stronger case than a deck alone. VIVID BRIDGE arranges buyer meetings on the back of pop-up performance.
How much does a pop-up cost?
It varies with venue and scale, but a small one-to-two-week pop-up in the Harajuku or Shibuya area runs roughly ¥3 million to ¥8 million including space, build-out and operating costs. A booth inside @cosme TOKYO is quoted separately. VIVID BRIDGE proposes venue options against your budget with an ROI model.
Pop-up — where to start?
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