GROW
Seeding
Gifting product at scale builds early reviews, UGC and social proof.
Sound familiar?
- “We have no reviews, so nobody buys — the @cosme ranking problem.”
- “We want early awareness without spending much to get it.”
How we solve it
Large-scale micro and nano seeding secures @cosme and LIPS reviews and UGC, and lifts you into the early rankings.
Process
- 01
Target selection
Select micro and nano creators, reviewers and communities.
- 02
Shipping and tracking
Ship product and track what actually gets posted.
- 03
Reviews and UGC
Secure @cosme and LIPS reviews and hashtag posts.
- 04
Ranking boost
Turn early review volume into a ranking position.
- 05
Asset reuse
Reuse the collected UGC in ads and product pages.
Deliverables
- Seeding list
- Shipping and tracking
- UGC and review archive
KPIs
- Post rate per shipment
- Reviews and UGC volume
- Early ranking
- Cost per UGC
🇯🇵 Japan notes
- Early review volume decides entry into the @cosme new-product ranking
- PR disclosure is required
Connected services
FAQ
Frequently asked questions
How is the @cosme ranking calculated?
@cosme does not publish its ranking formula, and the criteria change from time to time. What is visible publicly is that review volume, ratings, the posting member's activity history and @cosme's own tallies all feed into it. Rather than promise a formula, VIVID BRIDGE designs seeding so that quality reviews accumulate in the first weeks after launch.
How many reviewers should a seeding campaign reach?
For a new product we recommend sending samples to at least 200 to 500 micro and nano reviewers. In our own operating experience, a product starts getting noticed in search and rankings once 50 to 100 reviews have accumulated — that is a working rule of thumb, not a threshold the platform guarantees.
Can reviews from a seeding campaign be reused elsewhere?
User-generated content covered by a prior consent to secondary use can be reused in ad creative, marketplace detail pages and social content. VIVID BRIDGE secures that consent at the seeding stage and archives the collected content so it stays usable.
What is the difference between seeding and influencer marketing?
Seeding distributes product to a large number of ordinary consumers and nano reviewers to generate reviews and UGC. Influencer marketing uses creators with reach to build awareness. Running both gives you social proof and reach at the same time.
Seeding — where to start?
Tell us your brand and target market for a free diagnosis of this stage.
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